You can never have too much information about the ever-growing application industry. Recently, mobile advertising platform Flurry has released new data about mobile apps, and the on-going increase in users. The statistics continue to show that app users spend an enormous amount of time accessing mobile data, and that for your business to succeed, you Read more about App Usage Increase[…]
Today, more than 4.3 billion people around the world are mobile phone users. According to eMarketer’s prediction, by 2017 that number will surpass 5 billion worldwide. The chart below comes via Statista, the statistics and study portal: The statistics portal offers a comparison of mobile phone penetration in 2013 to forecasts for 2017 in Read more about Mobile Phone Users To Surpass 5 Billion[…]
App developer magazine recently posted an article on the new Swrve “App Monetization and Engagement” report. This report is a side-by-side comparison taken during the month of April for app users on Android and iOs. Information from this report details like for like relative rates of retention, engagement and monetization for app users on both devices. Read more about iOS vs Android Engagement[…]