People are using smartphones and tablet apps more than PCs to access the Internet for the first time ever. Although total Internet usage on mobile devices has previously exceeded that on PCs, this is the first time it’s happened from app usage alone. Good news for app developers everywhere.
Research from app analytics provider Flurry was recently released that confirms native app usage on smartphones is continuing to grow. Flurry’s data claims that users are now spending 2 hours and 42 minutes per day on mobile devices, which is up from 2 hours, 38 minutes a year ago. Meanwhile, mobile app usage accounts for 2 hours and 19 minutes of that time spent, while mobile web usage has dropped from 20% of the U.S. consumer’s time in 2013 to just 14% or 22 minutes per day.
This information from Flurry comes from its network of over 450,000 mobile applications installed on over 1.3 billion devices worldwide. They also use comScore to determine its figures on mobile browser usage and mobile applications and Net Market Share for the distribution of the browser usage. All this research confirms that apps aren’t just a mere fad as once considered.
Smartphone and Tablet apps are clearly winning over computer and mobile browser usage. This trend will likely continue thanks to an improved user experience on mobile apps and the expansion of 4G access.
For more information from the Flurry report click HERE.