App Usage Increase

You can never have too much information about the ever-growing application industry.  Recently, mobile advertising platform Flurry has released new data about mobile apps, and the on-going increase in users. The statistics continue to show that app users spend an enormous amount of time accessing mobile data, and that for your business to succeed, you need to jump on the bandwagon

More people are relying on apps than ever before and businesses are taking notice. The number of businesses developing and introducing apps is increasing as well. That is simply the law of supply and demand. Flurry’s numbers support it – as of March of this year, there were 176 million “whales” aka addict users, in the U.S. That is a 123% increase from last year. Regular app users (non-”whales”, who use apps 16 times or less per day), and “super users” (who used apps upwards of 16 but less than 60 times a day) were also on the rise, at 23% and 55%.

Mobile apps will continue to explode as consumers start to rely on them for almost everything. Businesses who jump on this hot trend will be able to better facilitate their goods and services. With no slowing down in site, app usage and the industry will continue growing.