Do you know how to market your real estate mobile app to millennials?
Believe it or not, the millennial generation is pretty tough to convince to download an app. Further, millennial home buyers may be an even more elusive demographic to persuade to download your real estate mobile app.
Never fear, we have a few tips that will help you get your mobile app in front of the “app generation.”
You may be thinking of instant messaging when you hear “real-time communicating.” And while, yes, instant messaging is a great way to communicate with millennials as a real estate professional, your app may not have this feature. Push notifications are also a form of real-time communication that give the app user information they authorize. Per App Samurai, “You will give them the sense that they can rely on your brand and they can connect with you for many aspects of their live.”
Word of Mouth Marketing
Probably the oldest form of marketing to, well, anyone, is word-of-mouth, a tried and true marketing method. Fun fact: 45% if millennials will be more apt to download an app based on the opinions of their friends and family members. According to App Samurai, “When we detailed things about Word of Mouth, we highlighted the importance of friends and families’ opinions for Millennials which are constantly influenced by the people around them when they decide to do something, especially to install a new app.”
Beef up your SEO
It’s important to pay attention to how you show up in search engine results (if you have a website, that is). SEO should always be at the forefront of your mind because—besides the connection with their friends—millennials are actually spending a great deal of time on search engines to find the stuff they like and to see what others are saying about it. This is why it’s important to invest effort into intriguing audiences on this side of your strategy for acquiring millennial users.
Let SnApp help
If you’re looking for a real estate mobile app development company that will work with you—we have you covered. Here at SnApp Real Estate, we are an experienced real estate mobile app development company that promises to build you high performance real estate mobile apps. Our apps will help you streamline your business and connect with clients easier, not to mention they are truly affordable.