Marketing Your Real Estate App
More people are using Apps to search for and buy homes than ever before. This means there is a huge market for mobile apps and a lot of competition. With so many options available for home buyers, you need a great marketing plan to stand out. You want your new real estate mobile app to last. With a long-term marketing plan in place, you can ensure that your efforts in taking your business into the technology field is not short-lived.
In this blog, we offer you helpful tips on how to market your app to make sure it has long term success.
Top 5 App Marketing Ideas
Engage With Your Buyers Needs – What you do pre-launch can make or break your app. While it is still in the design process, consider talking to some of your current clients to find out what they would like to see in a home buying app. Getting feedback during the creation of your app will ensure that you can meet users needs.
Pre-Launch Marketing – While your app is still in the early phases of being complete, it is important to start marketing it. Create a list of current and past clients, create an email marketing campaign to let them know what you have coming. Create anticipation for the launch through your blog or social media accounts to get users excited about downloading.
Blog/Social Media – We will assume that as a real estate agent, you already have a blog and social media accounts. If you don’t, you need to start them now. A blog can be the best way to share detailed information and keep people updated about your new app. Post blogs and then share them on all your social media sites. This is something you can continue to do as a consistent way to market your app and your business.
Optimize For Mobile App Store – You want to make sure that even non-clients can find your App in the App store. The best way to do this is to ensure your App is optimized. Do some research to find the most used keywords and include them in the App name.
Feedback/Reviews – The best way to ensure you get continuos downloads of your Apps is to get good user reviews and feedback from current users. Since most Apps in the App Store are often ranked by popularity, getting good reviews is key. There are also numerous blogs and websites where you can submit your App for review.
Here at SnApp Real Estate we build high performance real estate mobile apps, that will help you streamline your business and connect with clients easier.