Using A Real Estate Blog To Sell Your App
With mobile apps for agents and brokers as some of the newest technology trends in the industry, some professionals might have forgotten about the tools and capabilities that came before them. Blogging, for instance, seems to be one of those forms of technology falling by the wayside. However, the use of search engine optimization (SEO) and search engine marketing (SEM) while blogging can help bring traffic to your business, and be a showcase for a mobile app.
Consider the following tips before you start thinking about a blog.
Think about your content
While spontaneity can serve you well in some aspects of your business, blogging isn’t one of them. It’s important to think strategically about the content you want clients and potential clients to see. For instance, you won’t want to write a post about a neighborhood you’re not familiar with or homes in another state where you don’t live. Also, considering the specific keywords used in your blog posts can help bring more traffic your way, as well as increase your chances of being on the first pages of search engines such as Google.com.
Additionally, when choosing images for your blog, Homes.com says you should “find pictures that will spark interest in your content, but be careful to avoid copyrighted photos.”
This is another area where spontaneity might not serve you well. It’s important to schedule content around major holidays celebrated nationally, and even internationally. You should also try to incorporate content into your blog that is “evergreen,” meaning it’s relevant all year-round and can be reused periodically. For instance, a blog post about buying your first home will always be relevant in the market.
SEO is key
For SEO-friendly content, you should always remember to have a clear structure. Just like in English class, you need to have an introduction, a body, a conclusion and clear separation in paragraphs to help organize thoughts and improve readability. Headings can help with SEO, as headings allow search engines to grasp the main topics of long posts. Also, subheadings will help readers scan your page and identify the structure of your post.
Promote your content
Once your content is created, you must find people who will want to read it. This is where social media comes into play. If you haven’t already signed up for Facebook, Twitter, Instagram or Snapchat, it’s highly recommended you do so now. Decide which social websites you think would be best for promoting your content, as well as which one would reach the largest audience demographic. Make sure to link your post and add a short description that serves to entice readers.
It’s important to remember that gaining momentum with your real estate app can take time. It may not always get a lot of attention, but if you’re diligent about consistent and scheduled blog content, your app is sure to get more downloads soon.
Here at SnApp Real Estate, we are an experienced real estate mobile app development company that promises to build you high performance real estate mobile apps that your clients will be interested in reading about in your newest blog post. These apps will help you streamline your business and connect with clients easier. Take advantage of our easy to use and customize application technology.