Millennials Gravitate Towards Real Estate Technology
As we already know, millennials are the largest population of homebuyers in the United States. Understanding how to target young clients will be key to having success as a real estate agent. Millennials gravitate towards technology and user generated content when it comes to purchasing decisions. In this blog, we take you through a few key points to ensure that agents learn how to successfully work with younger homebuyers.
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Smartphones and Technology
Millennials are the first generation of home buyers to use smartphones for almost everything. This includes searching for properties and buying homes. The best thing you can do for your business, is provide an easy way for smartphone using millennials to look at your property listings and be in constant contact with you. Besides a mobile website, a personal real estate app can make everything so much easier for you and your young buyers. Millennials want to engage with features such as photos and videos, and since they expect immediate gratification they will ultimately work with the agent who provides it to them.