Technology and Real Estate
Technology has changed the way we live our lives. It effects how we get news, how we eat and travel, and even buying and selling homes. Today, more homebuyers than ever begin searching for properties on their smartphone. For real estate agents to succeed, they need to be just as tech-savvy as their clients.
It used to be that if you were looking for a new home, you would look in newspapers or make phone calls and visit the office of real estate agents. Today, a wide range of online sites and apps provide listing information — and most will even alert you when a home hits the market that meets your must-have criteria. Many homebuyers watch 3D virtual tours and buy properties without ever stepping foot into the actual space. Real estate agents need to take advantage of all the tools available to list homes in this new and unique way.
Technology allows for agents and buyers to save time. Today’s wide range of real estate technology allows for buyers to search and compare not just homes but mortgages too. Even as everything goes digital, documents still accumulate. To cut down on all that paper, some realtors have opted to go completely paperless thanks to the ESIGN Act, established in 2000, which makes electronic signatures legally binding in real estate deals. Real estate app technology allows agents to list homes and be in constant contact with buyers without having to drive all over town and answer phone calls all day.
In an era when consumers are obsessed with online reviews, homebuyers can find real-estate agents who they’ll work best with, whether because of interests or experience or just being as tech-savvy as their client. Product opinion by strangers are even more important than advice given by friends and family. Authenticity is a word often used by this younger generation of consumers and transparent information is critical for them. Whether it’s reviews on your real estate app or allowing for comments on your website and blog, allowing this kind of up front interaction will go a long way in gaining trust from new homebuyers.