While it is true Zillow is a great lead generator for agents and tool for consumers, a recent article on inman.com shows that it might not be doing much to help agent to home buyer interaction. A search engine advertising strategy newly tested by Zillow has come under harsh criticism by some real estate agents, spurring the listing portal Read more about Zillow’s Real Estate Agent To Home Buyer Interaction Breakdown[…]
Now that you have your personalized real estate mobile app, you might be wondering how to get users to download it. What is the most common question we are asked? What is the best marketing medium that drives people to download apps? Is it word of mouth? Social media? Online advertising? Here we offer some Read more about Which Medium Drives the Most Real Estate App Downloads?[…]
Google’s new search algorithm penalizes websites that are not mobile-friendly. The news is official: Google wants you to mobile-ize your website. Google announced last week that it plans to expand its use of mobile-friendliness as a ranking signal. They plan to do this by updating its algorithm (again) to increase rankings for mobile-friendly sites. This means Read more about Why Is It So Important To Be Mobile Friendly? Ask Google.[…]
Zillow Inc. Z +0.92% has reached a deal to buy rival Trulia Inc., TRLA +15.42% an expected agreement that brings together two of the biggest names in the fast-growing market for online real estate information. Zillow will issue about $3.5 billion in stock to acquire Trulia. The offer values Trulia at about $70.53 a Read more about Trulia to be Bought by its Rival Zillow[…]