While it is true Zillow is a great lead generator for agents and tool for consumers, a recent article on inman.com shows that it might not be doing much to help agent to home buyer interaction. A search engine advertising strategy newly tested by Zillow has come under harsh criticism by some real estate agents, spurring the listing portal Read more about Zillow’s Real Estate Agent To Home Buyer Interaction Breakdown[…]
Now that you have your personalized real estate mobile app, you might be wondering how to get users to download it. What is the most common question we are asked? What is the best marketing medium that drives people to download apps? Is it word of mouth? Social media? Online advertising? Here we offer some Read more about Which Medium Drives the Most Real Estate App Downloads?[…]
App developer magazine recently posted an article on the new Swrve “App Monetization and Engagement” report. This report is a side-by-side comparison taken during the month of April for app users on Android and iOs. Information from this report details like for like relative rates of retention, engagement and monetization for app users on both devices. Read more about iOS vs Android Engagement[…]