Digital Marketing Tips For Real Estate Agents In a recent special report by Inman Select, agents and brokers were polled, sharing their best pieces of advice for newcomers when it comes to digital marketing tactics. Real Estate Agent Expert Advice Real estate agents and brokers, who considered themselves digital marketing experts, shared their tips to beginners Read more about Digital Marketing Tips For Real Estate Agents[…]
The Value of a Real Estate Agent Considering the large risks, it would be crazy to consider a deal in real estate without the professional assistance of a real estate agent. In a recent post by Karen Salmon, on ActiveRain.com, points are made to help buyers and sellers understand that a real estate agent is Read more about The Value of a Real Estate Agent[…]
The numbers at which homebuyers are using mobile technology to find property listings is beyond expectations. Today, homebuyers are expecting listings to be easily found and accessed from their mobile devices. This makes having a presence on mobile devices critical for continuing your real estate success. Unfortunately, many agents are not taking advantage of the technology Read more about Taking Advantage of Real Estate Technology[…]
Apple has recently unveiled that it will now allow developers to tap into Spotlight search for the first time. This means developers will be able to expose their app’s information for indexing similar to the way Google indexes search results on websites. This new update is huge news, and could eventually change how we search Read more about Deep Linking To Content In Mobile Apps Could Become The New SEO[…]
Pew Research Center has recently posted their report on U.S. Smartphone use in 2015. Today nearly two-thirds of Americans own a smartphone, and 19% of Americans rely to some degree on a smartphone for accessing online services and information and for staying connected to the world around them. The traditional notion of “going online” while Read more about 2015 Smartphone Trends and How They Affect Real Estate[…]
While it is true Zillow is a great lead generator for agents and tool for consumers, a recent article on inman.com shows that it might not be doing much to help agent to home buyer interaction. A search engine advertising strategy newly tested by Zillow has come under harsh criticism by some real estate agents, spurring the listing portal Read more about Zillow’s Real Estate Agent To Home Buyer Interaction Breakdown[…]
Google GOOGL -0.12% is testing a new way to track smartphone users. The experimental technology connects users’ behavior in mobile apps with their behavior on the mobile web, according to people familiar with the matter. The test was reported earlier by Advertising Age. To see the full article, published by Wall Street Journal, Read more about Google’s New Tracking Connects User Behavior in Mobile Apps and Mobile Web[…]
Zillow Inc. Z +0.92% has reached a deal to buy rival Trulia Inc., TRLA +15.42% an expected agreement that brings together two of the biggest names in the fast-growing market for online real estate information. Zillow will issue about $3.5 billion in stock to acquire Trulia. The offer values Trulia at about $70.53 a Read more about Trulia to be Bought by its Rival Zillow[…]
App designers have long vied for prime real estate on smartphones, coveting in particular a spot on the home screen, the front page where many people place their most frequently used apps. But for a group of start-ups, the home screen is not enough. They focus on claiming space on the lock screen, the area Read more about The Lock Screen Is The New Spot Coveted by Some Mobile Apps[…]