In 2008, The App Store opened, revolutionizing the tech world while creating a billion dollar industry and changing buying behavior all at one time. The App store today is more popular than ever and will continue to change human behavior and how we search, buy, and discover new worlds in all types of ways. A Read more about Mobile Apps Continue To Change Real Estate Buying Behavior[…]
The type of App you decide to build will depend on a number of different factors. The two main directions you may choose to go, are with a native mobile app or a web app. To decide, you will need to consider things like business objectives, your target audience, technical requirements as well as the Read more about The Difference Between A Web App and A Native Mobile App[…]
Mobile Apps in Google Search In a recent article on VentureBeat.com information about Google search indexing iOS 9 apps gave us important news and great insight into the ever changing and expanding application environment. In May, Google began allowing iOS developers to implement App indexing so signed-in users can open content surfaced from mobile Read more about Google Search Indexes iOS 9 Apps with Deep Links[…]
Digital Marketing Tips For Real Estate Agents In a recent special report by Inman Select, agents and brokers were polled, sharing their best pieces of advice for newcomers when it comes to digital marketing tactics. Real Estate Agent Expert Advice Real estate agents and brokers, who considered themselves digital marketing experts, shared their tips to beginners Read more about Digital Marketing Tips For Real Estate Agents[…]
Over 2500 real estate leaders converged in San Francisco, California for this year’s Inman Connect. The industry’s best and brightest were all in attendance over the course of four days, connecting over opportunities and making valuable new connections that enhance how they run their business. Inman Connect has proven to be a great conference to meet Read more about SnApp Real Estate Featured At Inman Connect 2015[…]
Apple has recently unveiled that it will now allow developers to tap into Spotlight search for the first time. This means developers will be able to expose their app’s information for indexing similar to the way Google indexes search results on websites. This new update is huge news, and could eventually change how we search Read more about Deep Linking To Content In Mobile Apps Could Become The New SEO[…]
Pew Research Center has recently posted their report on U.S. Smartphone use in 2015. Today nearly two-thirds of Americans own a smartphone, and 19% of Americans rely to some degree on a smartphone for accessing online services and information and for staying connected to the world around them. The traditional notion of “going online” while Read more about 2015 Smartphone Trends and How They Affect Real Estate[…]
While it is true Zillow is a great lead generator for agents and tool for consumers, a recent article on inman.com shows that it might not be doing much to help agent to home buyer interaction. A search engine advertising strategy newly tested by Zillow has come under harsh criticism by some real estate agents, spurring the listing portal Read more about Zillow’s Real Estate Agent To Home Buyer Interaction Breakdown[…]
Now that you have your personalized real estate mobile app, you might be wondering how to get users to download it. What is the most common question we are asked? What is the best marketing medium that drives people to download apps? Is it word of mouth? Social media? Online advertising? Here we offer some Read more about Which Medium Drives the Most Real Estate App Downloads?[…]
Google’s new search algorithm penalizes websites that are not mobile-friendly. The news is official: Google wants you to mobile-ize your website. Google announced last week that it plans to expand its use of mobile-friendliness as a ranking signal. They plan to do this by updating its algorithm (again) to increase rankings for mobile-friendly sites. This means Read more about Why Is It So Important To Be Mobile Friendly? Ask Google.[…]